Welcome! Watch this intro video first so you get a good overview of the many stages in successfully growing your email subscribers. We will also explain why email marketing is important, terminology you need to be familiar with, and of course, details of some tools you need to consider.
Then, once you’r ready, start working your way through the 3 main sections below.
Don’t forget to download your workbook before you start.
- Setting Up Your Email Sign-Up Process
- Tracking & Optimizing Conversions
- Boosting Your Email Subscribers
Decide on Your Hook
To increase your email subscription rates you need to provide a good incentive for people to sign up. In this module we outline what makes a good hook (also known as Lead Magnet) and how to decide what hook to use.
Create your First Opt-in Form
Your opt-in is a form that people fill in to join your email list. We go through what makes a good opt-in and how to create your first (or improved) opt-in.
Create a Popup
A popup can achieve a very high conversion rate. We’ll show you what tools to use and how to set up a popup (also commonly referred to as a lightbox).
Create your Welcome Email
A welcome email is the first email that someone receives when they join your email list so it’s important you get that right. We go through what a good welcome email consists of and how to create it.
Create your Thank You page
A thank you message after the initial sign can be delivered in a variety of ways. We outline how to create the perfect thank you message.
How to Track Conversions
Once you have your opt-ins and thank you pages set up you can start tracking conversions. We outline what to track and how to track using some recommended tools.
Setup Goals in Google Analytics
Instead of using the tools (or as well as) you can set up goals in Google Analytics to track conversions. When these are set up you can monitor conversion rates across any channel that is driving traffic to your website.
Split test your Opt-ins
When you have your opt-ins set up you can improve your conversion rates by testing different variations of these. We’ll go through how you set this up.
Create Additional Opt-ins on Your Website
Now that you have a side bar and popup optin working well it’s time to add some more optins. We’ll go through the range of optins available and when they can be useful to you.
Create a Landing Page for Email Sign-ups
At times you’ll need to drive traffic directly to an email landing page. We’ll go through the essential elements of this landing page and how to set it up.
Other List Building Techniques
In this module we go through some other really interesting ways of building your list even quicker!