Welcome! Watch this intro video first so you get a good overview of the many stages in successfully growing your email subscribers. We will also explain why email marketing is important, terminology you need to be familiar with, and of course, details of some tools you need to consider.

Then, once you’r ready, start working your way through the 3 main sections below.

Don’t forget to download your workbook before you start.

  • Setting Up Your Email Sign-Up Process
  • Tracking & Optimizing Conversions
  • Boosting Your Email Subscribers
Decide on Your Hook

Create Your First Opt-In Form

Create a Pop-Up

Create Your Welcome Email

Create your Thank-you page

Decide on Your Hook

To increase your email subscription rates you need to provide a good incentive for people to sign up. In this module we outline what makes a good hook (also known as Lead Magnet) and how to decide what hook to use.