Welcome to the RazorSocial Academy
In this video Ian gives you a brief overview of the course and takes you through each module so you know what to expect. He also explains how the content is organized to give you an idea of the best way to work through it. We have tried to implement a sequence which will make it easy to follow.
We hope you enjoy working your way through all the modules and don’t forget to check out the interviews Ian did with some of the top Industry experts.
Researching your Competitors
It’s important to analyze your competition to understand what content they are producing, what is their most shared content, what keywords they rank for and more. By understanding your competition this will help you define your own content strategy and will ensure that you stand out.
In this module we take you through a process and show you some tools you can use to analyze your competitors.
Click HERE to download the Excel spreadsheet referenced in this module.
Monitor and Improve Results
Analytics are key to our success. If we don’t know what is and isn’t working then how can we possibly improve.
In this module we take you through how to setup and track goals on your website. We also look at some common issues most of us have on our website (such as, high bounce rate, low conversion rates) and look at what you can do to rectify these issues.
Building Relationships with Influential Bloggers
While people will find your content organically or through friends/colleagues it is also vital that you get your content in front of some key influencers who are known, trusted and listened to in your industry.
These people have the ability to spread your content and get people to take action. In this module, Ian reveals his techniques for reaching out and communicating with these influencers.
Creating Imagery and Videos
A good image will attract attention not only on your blog but also on the many social media platforms that your blog post will be shared out on. Knowing how to create good imagery and having the tools to help you do it will make a significant difference.
Video is also a key consideration and we look at the different types of videos you could create.
7 Steps to Optimize a Blog Posts for Google Traffic
When you create a blog post you need to ensure you provide Google what is required to index the content correctly. Through a 7-step optimization process, we will provide an easy way of providing what Google needs to index your content in a way that’s most relevant to you.
Generating the Right Kind of Content that Will Drive More Traffic – UPDATED
If you’re smart about your content creation you are guaranteed to get more traffic and shares, but you need to know the best content that will help. In this module we will outline the type of content that will generate you more traffic and shares and provide tips for making them even more shareable.
How to Get Valuable Links to Your Content to Drive More Traffic
When a relevant website links to your content that’s like a vote of confidence that Google tracks. The more relevant and high authority links the more confidence Google has that your content is relevant and valid. In this module, we will share the best way of building these links without spending significant time on it.
5-Step Process to Find Traffic-Driving Keywords – UPDATED
Keyword research is an important part to SEO where you try to identify popular keywords, related to your product or service, that you will target for organic traffic. In this module, we outline the tools, tactics and process to identify the most relevant keywords.
How to Get Your Great Content Shared – UPDATED
How to get more traffic through social shares – If your content gets shared you get more visitors and that leads to even more shares. In this module, we will show you how to dramatically increase the number of shares on your content.
Converting your Traffic
You spend so much time and effort getting people to come to your website that it can all be in vain if your website is not primed and ready to compel those visitors to take the next step, or at the very least stay on your website long enough to see it’s true value.
In this module, we take you through building your funnel so you can start tracking how your website is performing against your objectives.
Build Your Presence on Social Media
Social Media is where people discover you. This can lead to more people knowing, writing about and linking to your content, all of which results in higher rankings.
It is also a great way to build relationships with key influencers in your industry. In this module, we go through some of the main social channels and provide some tips, techniques and tools to get the most out of each channel.